Advance Digital Marketing Certification Courses

What is Off Page SEO?

Off-page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

Link Building

1.Social Media Marketing

2.Social bookmarking

Why is Off-Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher.

Off-page, SEO gives them a very good indication of how the World (other websites and users) perceive the particular website.

A web site that is high quality and use is more likely to have references (links) from other websites; it is more likely to have mentioned on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users

What are the benefits of ‘off-site SEO’ to website owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

We will examine these in more details below, but first, let me explain about the importance and benefits of off-page SEO.

Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.

Link Building

Link building is the most popular and effective off-Page SEO method.  Basically, by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.

Blog Directories – something like yellow pages but each entry had a link pointing to a website.

Forum Signatures – Many people were commenting on forums for the sole purpose of getting a link back to their website

Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.

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