Advance Digital Marketing Certification Courses

41 Modules | 10+ Digital Marketing Tools

Trained 1000+ Professionals | Rated 4.9 / 5 | 15+ Certifications

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Importance of Google Analytics in Digital Marketing

Web Analytics is the measurement,collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics provides information about the number of visitors to a website and the number of page views. Why is it Important to use Google Analytics? Web analytics deliver data about your website, your visitors and their behavior , so you can measure what’s working and what isn’t, and improve your website’s performance and conversion rates. Google analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real time, compare the data to previous periods and so much more. Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site. Digital Marketing analytics, on the other hand measure business metrics like traffic, leads and sales and which online events influence whether leads become customer A marketer can access to Google Analytics by owning a google account and applying the tracking code to google analytics. Once the code is installed the result for the desired site will be delivered within 24 hours. The results will provide you the following details about the visitors. · Location Of Your Visitors · How the Visitors reached your site · Browsers used by the visitors to reach your site · Keywords used in the search engine to reach the site. With these details, you will be more prepared to create better targeted ads, strengthen the marketing strategy and create a higher productivity website. It also provides crucial tactical information which designs the strategy for a marketer to proceed in developing the website. Our Course Module will help you to strategically drive and deliver successful digital marketing campaigns. Download the brochure to learn more. June Special Offer: student who register for Digital Marketing Course in month of June, their course fee will be Rs. 18,000 only. Call us now at +91 9535–253–533 or visit www.paagcdigitalwebacademy.com

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