Advance Digital Marketing Certification Courses

LinkedIn is a business & employment oriented service that operates via websites and mobile apps. Founded on December 28, 2002 and launched on May 5, 2003. It is mainly used for professional networking including employers posting jobs and job seekers posting their CV. LinkedIn derives its revenues from four business divisions. · Talent Solutions, through which recruiters and corporations pay for branded corporation and career listing pages, pay per click targeted job ads and access to the LinkedIn database of users and resumes. · Marketing solutions, which advertisers pay for pay per click through targeted ads. · Premium Subscriptions, through which LinkedIn users can pay for advanced series, such as LinkedIn Business, LinkedIn Talent (for recruiters), LinkedIn Job seekers and LinkedIn sales for sales professions. · Learning Solutions, through which users can learn various skills, related to their job function or personal learning on Lynda.com or LinkedIn learning Platforms Some elements of the various subscription services are also on pay per use basis like inmail. Whether you want to generate leads, build brand awareness or establish strategic partnerships, LinkedIn can connect your brand with more than 450 million professionals across the globe. Here are ten tips that can help you engage your audience and grow your business using LinkedIn for marketing. 1. Start With Your LinkedIn Profile. Your LinkedIn profile — and the profiles of everyone else at the company — are the peaks that come together to form the mountain range that is your brand. When people search your name, you want them to find you and come across something — anything — that makes you stick out from similar people working at similar companies (i.e. your competitors). Profiles are where first impressions are formed, where people silently answer the question, “Can I see myself working with this person?” There are plenty of opportunities to impress your profile viewers. Shoot for close to 100% completeness and then optimize your profile over time, adding new skills, achievements, and examples of your stellar work. 2. Create an Effective LinkedIn Company Page Think of your LinkedIn Company Page as your business’s LinkedIn profile. Your Company Page should offer ample opportunities for prospective customers to learn more about your company, the people who work there, and engage with relevant content. You will find more tips below for managing an effective LinkedIn Company Page. If you haven’t already, get started with marketing on LinkedIn by creating a Company Page for your business. 3. Define Your Audience and Goals As with any marketing initiative, defining your goal is a good place to start. Common LinkedIn marketing goals involve generating leads, raising brand awareness, or most likely both. Once you know what you want to accomplish, it becomes easier to define your audience. For example, let’s imagine your company sells a productivity tool for social media practitioners and you want to encourage social media pro’s to try it out. You know that if they use it, they will likely recommend it to their bosses. 4. Optimize Your Company Page For Search First, optimize your Company Page for search. Whether your audience is searching on LinkedIn or off, a well-optimized Company Page can help you gain visibility among the people searching for what your company offers. Your Company Page is designed to be SEO friendly — here are three ways you can optimize it for search: · Insert Keywords · Link to Your Company Page · Share Relevant Content 5. Add Company Page Followers When people follow your Company Page, your updates appear directly in their LinkedIn feed. The more Company Page followers you have, the higher the reach potential of each update you publish. Here are a few tips for adding followers: · Start With Employees · Promote Your Company Page Outside the Company · Add a “follow” button to your Website. 6. Publish Engaging Content On Your Company Page The goal here is to publish content that your target audience finds interesting. Clicks, shares, and comments are all good indicators of engaging content. While it can be tempting to sell your audience on the benefits of your product or service, “salesy” content doesn’t generally perform well on LinkedIn. 7. Use Rich Media to Increase Company Page Engagement Cater to your audience’s craving for visual content by adding images, YouTube videos, and SlideShare presentations to your updates. 8. Sponsor Your Best Content Sponsored Content is native advertising on LinkedIn. It allows you to promote your content directly in the LinkedIn feeds of the professionals you want to reach on LinkedIn. 9. Create LinkedIn AD Campaigns to Drive Your Marketing Goals Along with Sponsored Content, there are two additional ways to advertise on LinkedIn: self-service ads and managed campaigns. Similar to setting up your Company Page, it’s also important to define the goal of your ad campaign, whether it’s raising awareness, building relationships, or driving leads. 10. Get Advanced with Analytics It’s easier to create compelling content when you know which content resonates with specific segments of your audience. Monitoring your LinkedIn analytics dashboards daily can help you make data-informed decisions that lead to better results. By putting these ten tips into practice, your business can accomplish big things with LinkedIn, getting even better results as you go. For more advice on marketing on LinkedIn from some of the brightest minds in the industry, be sure to check out PAAGC Digital Web Academy