Social Media Marketing Courses

21 Modules | 10+ Digital Marketing Tools

Trained 1000+ Professionals | Rated 4.9 / 5 | 15+ Certifications

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Social Media Marketing Course

What is Social Media Marketing?

Social Media Marketing is one of the best way to reach vast Target Audience. The unique Formula of Social Mediais that all the Social Medias like, Facebook, twitter, Instagram, linkedIn knows all the demographics details of the people and also has an idea about the interests. Hence, the Social Media Marketing can be benefitted if you know very well about the target audiences.
It is pure Paid form of Marketing, where for every ad we have to create a Budget and fix up the Target Audience based on their Demographics, Interests or Location.

Different Social Media has different forms of Ads, but the Common types can be:

1. Brand Awareness Ads
2. Lead generation Ads
3. Conversion Ads

Who can Do Social Media Marketing?

1. Any person can do this Course.
2. Good Graphics Designer
3. Social Media Lover
4. Business Professionals who wants to create a Brand Awareness
5. There are no age bars or no qualification bars.

Why Digital Web Academy?

1. Digital Web Academy is the best Social Media Marketing Institute in Bangalore, as we provide latest Modules in Social Media Marketing Course as well as, we provide Certifications which will Hike your Profile or Resume.
2. Experienced Faculties at Digital web academy, are highly knowledgeable and are well versed with target Audiences.
3. The Live projects training are given on Social Media Marketing Projects under the Supervision 5 Students Batch, allows the Faculties and Students to get one to one interactions in class to clear their doubts.
4. Availability of Practical Classes provides the student best practical Social Media Marketing tricks which can be used by them in professional life.
5. Daily Practice Sheets give to the students of Social Media Marketing Course will help the students recognise their weak topics.
6. One to one Doubt Sessions is organised to allow students to clear their silliest doubts. Feedback form is filled by the Students in Every 15 Days to make sure that the Faculties are providing quality training.
7. Internal Tests are conducted
8. Interview Skills training are also provided.
9. Personality and Communication building to ensure that you get recruited by the Company.
10. Job Placement activities.

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Our Module

  • 1. Introduction to Digital Marketing
    • What is Digital Marketing?
    • Scope of Digital Marketing.
    • Topics Covered.
    • Careers after the course.
  • 2. Photoshop
    • Introduction to Photoshop.
    • What’s its use?
    • Different types of Photoshop tools.
    • Photoshop tips, tricks and techniques
  • 3. HTML & CSS
    • Basics of HTML and CSS
    • Why it is used? Designing of a Webpage.
    • Basic Tags and Documentation structure.
    • CSS Introduction
    • CSS Styling.
    • Styling Background.
  • 4. Content Writing
    • What is Content Marketing and its Importance?
    • Types of content.
    • Keyword Research.
    • How to write an interesting content.
    • Creating an effective content strategy.
    • Knowing how to develop a message and appropriate content.
    • Learn tactics and content marketing strategies in order to produce the best content.
    • Learning how to develop content for particular segment audience.
    • Using content marketing in order to drive other essential marketing channels, such as search engine optimisation, social media and lead generation.
    • Content strategy and challenges.
  • 5. Email Marketing
    • What is email marketing?
    • Introduction to Email software and Tools.
    • How to create a list of subscribers.
    • How to Import Mail list.
    • Creating Email campaigns.
    • Knowing about Email templates and design.
    • Sending HTML email campaigns.
    • Campaign reports and Insights.
    • Segmentation Strategy.
    • Auto Responder Actions.
    • Reports Study.
  • 6. SMS Marketing
    • Introduction to SMS Marketing.
    • What is Marketing Text?
    • What is Bulk SMS Marketing?
    • How to run a SMS campaign?
    • Benefits of SMS Marketing?
    • Marketing Tools.
  • 7. Blogging
    • Introduction to blogging
    • How to come up with a idea.
    • How to structure the blog.
    • How to insert keywords in a blog to optimise the content.
    • Blogging models.
    • Blogging software.
    • Processing images.
    • Video blogging.
    • Building blogging brand.
    • Blog peer review.
    • Different types of platforms.
    • How we can use all these social media in generating leads and generating Brand awareness.
    • Various kinds of tools used.
    • Strategies of social media marketing.
    • Overview of Face book.
    • Success stories of Face book.
    • Types of Ad on FB.
    • Setting up and managing personal Account.
    • Explaining about Different kinds of Accounts.
    • How to grow your Face book Community.
    • Being safe while online.
    • Creating FB pages.
    • How to get more likes.
    • FB postings.
    • Knowing about Instant Articles.
    • How create videos and slideshows.
    • Introduction to Lead generation.
    • How to start a campaign for generating leads.
    • Tips and Tricks
    • Using of Lead-Generating landing page.
    • Targeting an audience of awesome leads with particular interest.
    • Creating an FB/Insta Ad.
    • How to start a campaign for Brand awareness.
    • How to choose audience?
    • How to set the budget?
    • How to run video Ads and slide shows.
    • What is Conversion?
    • How to do a campaign for conversion.
    • How to increase the conversion ratio on website?
    • How to track conversions?
    • Knowing web traffic Data?
    • Custom conversions and how to use it.
    • Creating and connecting with the audience.
    • LinkedIn success stories.
    • Running Ad for LinkedIn.
    • Strategies for marketing on LinkedIn.
    • What is Twitter Marketing?
    • How people are using twitter to reach customers?
    • How to run ads on Twitter.
    • Twitter Techniques.
    • How to promote content on twitter.
    • How to Twitter Tools.
    • Generating leads using Twitter.
    • Introduction to Instagram and its features.
    • How to reach more people.
    • How to use Instagram to promote business.
    • Insta Tools.
    • How to create an effective account.
    • How to promote posts on Instagram.
  • 16. Pinterest Marketing
    • How to get started with Pinterest.
    • How to use Pinterest for branding and higher traffic.
    • How your pins can be noticed.
    • How do you market and advertise on Pinterest?
    • Posting on Pinterest.
    • Pinterest marketing Tools.
    • Knowing about Promoted pins, Buyable pins, Rich pins and Repins.
    • Creation of Pinterest Boards.
  • 17. Analytics

    Web Analytics:

    • Introduction
    • Web analytics technologies and Methods.
    • Web analytics data sources
    • Web server log file analysis
    • Geolocation of visitors
    • Click Analytics.
    • Customer lifecycle Analytics.
    • Onsite and offsite web Analytics.

    FB Analytics:

    • overview of FB Analytics?
    • Usage of FB insights.
    • Fb reports.
    • Page likes
    • Post Reach
    • Engagement.
    • Checking Number of visits.
    • Page and Tab visits.
    • External Referrers.

    Ad word Analytics:

    • Introduction
    • How to evaluate Ad word performance.
    • Analyze Ad words.
    • Paid & organic Reports.
    • Benefits of linking Ad words to Analytics.
    • Tools for Ad word Analytics.
  • 18. Digital Marketing Strategy
    • What is digital strategy?
    • Digital Marketing Strategies.
    • Trends and insights.
    • How to Structure plan?
    • Steps to create perfect digital marketing plan?
  • 19. Conversion
    • What is Conversion Marketing?
    • What is conversion rate in Marketing?
    • How we can calculate a conversion rate?
    • Tips to increase conversion rate.
  • 21. CASE STUDY
    • Political Campaign
    • Educational Setup
    • Ecommerce
    • Health Setup

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